How to Optimize Network & Placement Targeting For YouTube Ads
As a social media marketer, you need to know how to optimize network & placement targeting for YouTube ads. That is because when you aren’t even aware of how proper placement targeting really works in the ad settings, you might believe that basic placement targeting does not work at all. Also, your advertisements may appear in more places other than just YouTube videos and channels.
You need to understand how ad targeting works inside YouTube ad settings. First, there are two main ad groups: one for mobile devices and another for tablet devices and desktops. On the campaign settings, go to the channel and then click campaign options. Look for the place where you can specify which type of device you want your advertisements to display.
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You will find two other placements besides the main YouTube channel. You can also target specific channels. For instance, you can choose to target only desktop video campaigns or you can specify a wider range of placement options for all of your Google AdWords campaign options, including both mobile and desktop ads. Once you have done so, go to campaign settings and click the radio button next to the placement options. This will tell you which specific channels your advertisement should appear in. If you don’t see any options here, then your advertisements will appear only on desktop and tablet ad placement options.
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After you have chosen your video ads, you need to learn how to optimize your network and placement targeting for YouTube video ads. In general, the more text you use in your video ads, the higher your CTR (Click Through Rate) will be. For example, if your video ads contain five words or less, your video ads will run a lot better than ads with ten or more words. The fewer characters you have on your display network, the more likely your audience is to scan your display network to find your specific advertisements. So think about how long your advertisement needs to be and how easy it will be for your viewers to find your videos.
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You also need to learn about the various ad groups you can target. Different ad groups will target different audiences, so it’s important to target keywords in all of your ad groups. Your keywords should be specific enough that your audience will find your videos and relevant enough to allow your ad group to show in the search engine results. For example, if your keywords are dating, then your ad group targeting should target dating video ads. However, if your target keywords are sports, then your ad group targeting should target sports video ads.
Your ads will appear on mobile web pages and across all Google AdSense web pages. To make your videos relevant and interesting, they need to be placed in the proper web locations. These set your video campaigns up for success by focusing on what your consumers will find most interesting when they are searching online. Your Google AdWords campaign settings allow you to specify where your ads should appear, and these options can be adjusted within the Campaign Settings.
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Video advertising success begins with your targeting options. You should always test and tweak your ad campaigns to see which ones bring the most traffic. As your success continues to grow, you might want to consider purchasing a custom landing page to help distribute your video ads across multiple channels. This will give you a chance to test brand-new ad positioning options. You can also try tracking your success with webinars or surveys as ways to learn how to best position your Google AdWords ads. These methods will also help you fine-tune your ad positioning options.
There are a few simple tips that will help you optimize your Google AdWords ads for YouTube. The first step is selecting the right network and the right video ad placement. Next, you should test each option to learn where your ads are going and how they are performing. Finally, make adjustments as needed based on your results. When you follow these steps you will be well on your way to YouTube ad success.
